It’s no secret that the internet has had a huge impact on the art industry, mostly in ways that make it easier to find what you’re looking for. When was the last time you had to spend hours in a gallery trying to find that one piece of art just by looking around the room? Probably never.
Nowadays, with so many resources available at our fingertips, artists can reach more people than ever before, but there are still several important issues when it comes to selling artwork online. One of them is how to price the prints of a particular work.
What follows is a simple idea that can help you face this dilemma, as well as improve the way you look at artwork in general. Ready? Let’s go!
Let’s start with 5 so-called “rules” that have been hammered into our heads by those who have been trying to keep us from selling our artwork online.
Please note that I’m not saying we should ignore these rules, but only that we should find the right balance 0face what we’re up against. So here they are:
1.) Prints Are Cheaper Than Originals (If you take this literally, you can say goodbye to selling prints at all)
2.) Your Customers Will Buy the Cheapest Prints (This rule turns customers into penny-pinchers who won’t even consider buying anything that’s not dirt cheap)
3.) You Can Sell Original Pieces for More (If you do this, then your prints sales will plummet, because most people are only interested in the originals)
4.) Your Customers Only Want the Cheapest Art (Which, unfortunately, is exactly what most galleries are selling)
5.) Don’t Sell Signed Prints (This rule only works for gallery owners, because other means of authentication can be used to establish whether or not a print was created by that particular artist)
There are many ways to face the issues that these rules present, but one thing you can do is enhance your print sales by using a 5th rule: The Customer Is Always Right.
At face value, this may sound like nonsense to artists who have gone through all kinds of trouble just to get their prints made. It’s not unusual for us to face questions like, “How much will it cost if I want this particular mesh size in an edition of 10?” or, “I need it tomorrow.”
It seems that everyone is trying to get us into corners that we’ll never be able to escape from; cheap prices; short deadlines; and so on. All the while they tell us that face paintings should be a “labor of love,” and that they should never turn into something commercial.
A major problem is that many artists think this way, too. They go into face paint thinking that there are just two ways to approach this business:
1.) Make A Living Doing Face Paintings (The poor artist who has to face the public every day to make ends meet)
2.) It’s My Turn To Make A Million (The stinking rich artist who enjoys face paintings without ever having to face a face painting customer)